High importanceUSUSD · Consumer · 15 Oct 2026 · 08:30 ET · released

US retail sales, month on month (Sep)

Actual
0.1%
Forecast
0.3%
Previous
1.2%

Below 0.05%In line 0.05% to 0.55%Above 0.55%

▏Forecast 0.3%○ Previous 1.2%● Actual 0.1%

In line with its usual range0.05% to 0.55%: the playbook gives no direction for an in-line print.

What moved

  • EUR/USD+0.10%
  • GBP/USD+0.11%
  • USD/JPY−0.21%
  • Gold+0.23%

EUR/USD, GBP/USD, USD/JPY and Gold from the hour before to the hour after (08:00 → 10:00 ET), from 1-hour bars. Timing, not cause: other news lands in the same window.

At the same minute

  • High importanceContinuing Jobless Claims (Oct/03)1,710K vs 1,710KIn line with its usual range
  • High importanceInitial Jobless Claims (Oct/10)199K vs 200KIn line with its usual range
  • High importanceJobless Claims 4-Week Average (Oct/10)198.5K vs 199KIn line with its usual range
  • High importanceNY Empire State Manufacturing Index (Oct)25.5 vs 10.3Above its usual range
  • High importanceProducer Price Index MoM (Sep)1.3% vs 0.5%Above its usual range USD up
  • High importanceRetail Sales Ex Autos MoM (Sep)0.9% vs 0.5%Above its usual range USD up
  • High importanceRetail Sales Ex Gas/Autos MoM (Sep)0.2% vs 0.2%In line with its usual range
  • High importanceRetail Sales YoY (Sep)6.3% vs 5.2%Above its usual range USD up

The levelsMeasured from its last 12 prints

BelowBelow 0.05%USD down
EUR/USD up GBP/USD up USD/JPY down Gold up
In line0.05% to 0.55%Limited follow-throughLanded here
AboveAbove 0.55%USD up
EUR/USD down GBP/USD down USD/JPY up Gold down

In line is the forecast ± how far this series usually lands from it (median miss 0.25%). Above or below that is a genuine surprise. USD up or down is the playbook’s mapping for this release; the pairs show how each quote moves when USD does. Arithmetic, not a forecast.

Its own historyLast 13 prints vs the forecast before each: 6 above · 2 in line · 5 below

−0.94%−0.2%0.55%1.3%2.04%Nov ’25Jan ’26Mar ’26Apr ’26Jun ’26Aug ’26Oct ’26

— Forecast before the print● Actual

Release history

ReleasedPeriodForecastActualPosition
15 Oct 2026Sep0.3%0.1%Below forecast
16 Sep 2026Aug0.8%1.2%Above forecast
14 Aug 2026Jul0.1%−0.6%Below forecast
16 Jul 2026Jun0.2%0.2%In line with forecast
17 Jun 2026May0.4%0.7%Above forecast
14 May 2026Apr0.5%0.5%In line with forecast
21 Apr 2026Mar1.4%1.7%Above forecast
1 Apr 2026Feb0.5%0.6%Above forecast
6 Mar 2026Jan0.2%0.3%Above forecast
10 Feb 2026Dec0.4%0%Below forecast
14 Jan 2026Nov0.4%0.6%Above forecast
16 Dec 2025Oct0.1%0%Below forecast